Jobb som matchar market manager i Perstorp

Senior Product Marketing Manager

Apply locations: Remote, Europe

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: JR100336

Welcome to the era of Velsera! Seven Bridges, Pierian & UgenTec have combined to become Velsera.

Velsera is the precision engine company. We empower researchers, scientists, and clinicians to drive precision R&D, expand access to, and more effectively leverage analytics at the point of care.

We unify technology-enabled solutions and scientific expertise to enable a continuous flow of knowledge across the global healthcare ecosystem. This interweaves diverse biomedical communities, allowing them to build upon each other’s success and accelerate medical breakthroughs that positively impact human health.

With our headquarters in Boston, MA, we are growing and expanding our team which is located in 14 different countries!

Senior Clinical Product Marketing Manager

Location: UK, Sweden (or Europe-remote)

At Velsera, the Senior Clinical Product Marketing Manager will be core to advancing our mission to transform healthcare through precision medicine and data-driven insights through our clinical value propositions and products. The role is part of the Strategy and Strategic and Product Marketing team and will report to the Chief Strategy Officer. You will work intimately with our Chief Medical Officer with whom you will co-own and be responsible for selecting and continuously validating and refining our target customer segments, value propositions, solutions packaging and positioning, and go-to-market plan including tactical product marketing deliverables such as pitch documents, decision journeys and persona mapping, unmet needs analysis and competitive benchmarking. This work will be conducted in a strategic, data and insights-driven manner, and with close alignment with our Commercial, Product, and Sales functions. The scope is global, with primary focus on the US and Europe. This role combines high-level strategic thinking with hands-on execution, requiring an individual who is equally comfortable with conceptual problem solving as well as creating marketing plans and key marketing products to enable the go-to-market strategy including outbound marketing and field sales.

As part of a small, dynamic, and high-impact Strategy team, you will take ownership of the core of our Clinical business, directly influencing Velsera’s trajectory. This role is ideal for someone who is deeply experienced with Clinical NGS including analytics and reporting, thrives in an entrepreneurial environment, has a strong business and marketing acumen, and is passionate about improving healthcare through data-driven insights.

What will you do?

As a Senior Clinical Marketing Manager, you will:

• Co-own our target customer segments, value propositions and go-to-market plans: Maintain an updated list of potential relevant clinical customer segments for our solutions, evaluate the segment’s attractiveness, prioritize focus segments, continuously validate and refine our “value proposition” and synthesize our go-to-market plan.
• Continuously improve customer purchasing journey mappings and needs: Define/refine our understanding of different customer archetypes’ purchasing processes of our relevant value propositions and solutions.
• Optimize our competitive positioning: Evaluate the performance of Velsera vs competitors to drive adjustments in our go-to-market and messaging.
• Provide input and collaborate with Product, Services, Technology and Commercial roadmap/needs: Provide input to the rest of the organization on what is needed to successfully serve the target segments.
• Own key product marketing and sales enablement assets: Develop compelling, high-quality key pitch documents, maintain updated battle cards and product comparison sheets.
• Monitor key market trends: Define, track and analyze relevant trends and developments to drive pragmatic decision making.
• Provide input to the overarching Velsera’s Strategy: Provide thought partnership and data on target segment size, potential market share over time, and associated required enablers and risks.

What do you bring to the table?

• Proven experience (7+ years) in driving growth through clinical NGS marketing, with at least 4 years in the marketing of analytics and decision support software.
• Demonstrated ability to think strategically and execute tactically.
• Strong customer and market research skills.
• Strong project-management skills.
• Excellent communication skills.
• Collaborative mindset with a proven ability to work cross-functionally.
• Self-motivated, adaptable, and able to thrive in a fast-paced environment.

Preferred Qualifications

• Masters in Marketing or MBA.
• Deep knowledge of genomics and clinical NGS.
• Former roles with NGS instrument, assay, and analytics leaders.

Our Core Values

People first. We create collaborative and supportive environments by operating with respect and flexibility.

Patient focused. We act with swift determination without sacrificing our expectations of quality.

Integrity. We hold ourselves accountable and strive for transparent communication.

Curious. We ask questions and actively listen in order to learn and continuously improve.

Impactful. We take our social responsibility with the seriousness it deserves.

Velsera is an Equal Opportunity Employer: Velsera is proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, colour, gender, religion, marital status, domestic partner status, age, national origin or ancestry.

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