As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.
You are a strategic thinker with strong trade marketing know-how and sharp execution skills to plan and run our large customer marketing for the Nordics region and define the trade marketing template for other small markets. You will market Google’s advertising solutions to large advertisers and agencies. You will be involved from top-level strategy to bottom level execution and measurement. This is cross-product collaborative role where you will work with many teams at Google both within the Nordics and internationally, such as sales, consumer marketing, PR and product teams. The role reports to our Head of Marketing for the Nordics.
Lead annual and quarterly Large Customer marketing planning and budgeting across the Nordics.
Establish key measurement metrics to track the success of marketing programs.
Define, plan and lead trade campaigns and activities in collaboration with our sales, marketing and communications teams.
Select and manage a roster of external agencies and suppliers to help deliver on plans.
Manage multiple stakeholders effectively across Agency and Advertiser teams as well as Product, Research and regional Marketing teams.
BA/BS degree (In lieu of degree, relevant skills or equivalent experience).
B2B or B2C product marketing, sales, or management consulting experience.
Large scale project management experience, including marketing campaign planning and execution; lead non-hierarchical, multi-country, cross-functional working teams who don’t report into this role.
Technology/online industry experience, knowledge of online products and market dynamics, understanding of Google’s strategic and competitive position.
Demonstrated analytical skills and ability to develop product strategy/positioning, business plans, customers and market insights, analyze campaign effectiveness/ROI.
Ability to influence at all levels and work effectively across functions and geographies.
Fluent in written and spoken English. A Scandinavian language spoken and written would be ideal.
MedieJobb - 20 månader sedan